How Casa Washa Is Expanding Statewide Search Visibility With Cen-Tex Marketing’s SEO Strategy
Growing a service-based business in a competitive market requires more than great work. It requires being discovered by the right customers at the right time across the cities and regions where you want to build a presence. Casa Washa partnered with Cen-Tex Marketing, a Austin Marketing Agency with a clear objective: increase statewide organic search visibility for all exterior cleaning services and secure higher rankings for the search terms that homeowners, property managers, and real estate professionals use every day.
Casa Washa was not looking for a basic website or generic marketing activity. The goal was focused and measurable. Build a scalable SEO strategy that grows with the business, ranks for the most important industry keywords, and positions Casa Washa as one of the leading exterior cleaning brands in Texas. Cen-Tex Marketing developed a full SEO and content plan guided by real search data, clean structure, and a long-term outlook. Today Casa Washa is seeing steady increases in impressions, rankings, and clicks across Google Search. These results reflect the effectiveness of the statewide SEO strategy.
Starting With the Right Research: Statewide Keyword Analysis
Successful SEO begins with understanding how customers search. Cen-Tex Marketing conducted statewide keyword research across major Texas cities and rural areas. The team identified hundreds of valuable search terms related to window cleaning, pressure washing, house washing, roof cleaning, driveway cleaning, and general exterior cleaning needs.
This broader statewide view prevented Casa Washa from being limited to generic or low-intent searches. Instead, the website and content plan were built around real search behavior. These were the exact phrases people type into Google when they need cleaning services.
Examples of high-intent search phrases include:
- window cleaning near me
- Austin window washing
- pressure washing services Texas
- house washing Austin TX
- soft wash house cleaning
- roof cleaning service
- residential exterior cleaning
- gutter cleaning service
- power washing company near me
By identifying both statewide and city-based search patterns, Cen-Tex Marketing built a keyword structure that targets every important term capable of producing high-quality leads.
Building the On-Page Strategy: Content Aligned With Search Intent
Once the keyword research was complete, Cen-Tex Marketing created a series of SEO-focused pages that speak directly to the search terms identified in the research. Each page was designed to match real customer intent. The goal was to help homeowners quickly understand who Casa Washa is, what services are offered, and what benefits the services provide.
The content strategy included:
- Strong service pages for window cleaning, pressure washing, house washing, roof cleaning, and more
- Local landing pages based on service areas
- Clear copy written in simple, easy-to-understand language
- Smart keyword placement in titles, headers, meta descriptions, and body text
- Internal links that connect related services and improve navigation
- Strong on-page calls to action to increase conversion rates
Many exterior cleaning companies rely on a single generic service page. Casa Washa now has content that is structured, specific, and organized in a way that Google can understand and index. This structure allows Casa Washa to be matched with both high-intent and discovery-based searches.
Technical SEO Improvements That Support Higher Rankings
Technical SEO plays a major role in how well a website ranks. Cen-Tex Marketing improved the technical structure of the Casa Washa site so that Google can properly crawl, read, and evaluate the content.
Key improvements included:
- A stronger internal linking system
- Correct use of headers for better content hierarchy
- Structured data that clearly tells Google what each page represents
- Mobile-friendly designs
- Faster load speeds
- Clean URL structure
- Removal of duplicate or outdated content
- Image optimization for speed
These improvements help Google understand what the website offers and improve the pages that are most capable of ranking for statewide keywords.
Educational Content for Topical Authority
Search engines give extra visibility to companies that demonstrate knowledge and expertise. Another part of the Casa Washa SEO plan involves publishing educational content that answers common questions homeowners ask before booking a service.
Examples include:
- How often should a home be pressure washed
- Whether soft washing is safe for siding
- The difference between power washing and pressure washing
- How professional window cleaning improves long-term curb appeal
- The best time of year for exterior cleaning in Texas
This type of content accomplishes several goals at once. It attracts organic traffic from customers who are researching exterior cleaning topics. It also builds authority by showing Google that Casa Washa is a trusted source of knowledge. Finally, it strengthens the website by connecting educational content to service pages, which improves both relevance and ranking potential.
The Results: Growing Statewide Visibility Across Key Search Terms
Since implementing the SEO strategy developed by Cen-Tex Marketing, Casa Washa is experiencing measurable gains in statewide search visibility. Google Search Console reports the following trends:
- Higher impressions for all major service-related searches
- Increased clicks on window cleaning, pressure washing, and house washing keywords
- More visibility in cities outside the original service area
- Improved rankings for competitive statewide search terms
- Newly indexed keywords that had no visibility before
These changes are data backed. The website is gaining traction in areas where Casa Washa had no presence before. More importantly, the growth is happening across keywords that indicate a strong intent to book a service.
Casa Washa is building a statewide presence in search, and that presence is continuing to grow each month as new content is published and existing pages gain authority.
A Scalable SEO Strategy Built for the Future
The SEO strategy created by Cen-Tex Marketing is designed for long-term success. It supports Casa Washa’s near-term growth goals, and it is also flexible enough to expand into new cities and new service categories.
With a clean technical foundation, high-quality content, and keyword targeting that reflects actual customer behavior, Casa Washa is positioned to scale its online presence as the company grows. As more pages are added and more authority is built, Casa Washa will continue to climb higher in search results across Texas.
This is the outcome of an SEO strategy that is built with intention and executed with consistency. Casa Washa now has a long-term system that drives organic visibility, trust, inbound traffic, and bookings.
Conclusion: A Partnership Focused on Sustainable Growth
Casa Washa partnered with Cen-Tex Marketing to build an SEO strategy that delivers real statewide growth. What began as a request for increased visibility has evolved into a comprehensive program that supports expansion, strengthens authority, and creates measurable results month after month.
Casa Washa is proving that with the right website structure, keyword research, optimized content, and a consistent SEO plan, a home service company can grow well beyond its immediate market and compete at a statewide level. Cen-Tex Marketing remains focused on supporting that growth and helping Casa Washa become one of the most visible and trusted exterior cleaning companies in Texas.
